Media Training

Stand Out As A Media Guest

An invitation to appear on a radio show or podcast provides you with the opportunity to showcase your knowledge, while promoting yourself, your products, and your business. It can elevate you as an expert, boosting your reputation. But, only if you make a good impression!

It’s Your Time To Shine!

If you want to stand out as a great guest who is remembered, celebrated, and gets invited back, you need to give the host and listeners what they want, while communicating with confidence and charisma.

Contrary to the old adage, not all publicity is good publicity. Some can cause more harm than good.

As a public relations specialist, producer, and radio host who has conducted thousands of interviews with a range of top experts including Deepak Chopra, Mel Robbins, Jack Canfield, Joel Osteen, and Jillian Michaels, to authors and professionals who are just starting out, I have experienced all kinds of conversations. Some are great and leave the audience wanting more, while others are uninteresting - significantly diminishing the guest’s appearance.

After years on air, I can tell within minutes if a conversation will be stimulating, with listeners staying tuned in, or not. Being prepared with a compelling message makes all the difference!

In my training program, It’s Your Time To Shine: Tips To Be A Successful, Sought-After Radio And Podcast Guest, I provide valuable information that will empower you to:

  • Be prepared for any interview

  • Get your message across in a clear, concise manner

  • Bridge to message

  • Make media appearances more impactful

  • Charismatically connect with the host and listeners

  • Maximize the appearance

  • Become a trusted resource

Dancers wouldn’t perform without rehearsal. Athletes wouldn’t start a game without warming up. The same holds true for guest appearances. You work hard to get the booking so don’t waste the opportunity because of a lack of skills or preparation. Remember, it’s your time to shine!

Ways to work with me:

  • Small group workshop

  • Individual workshop

  • One-on-one training

Upcoming Group Workshops:
December 12, 2023
Click the class date to register.

Why work with me?

I have more than 30 years experience as a media and public relations specialist. Past clients include companies such as, GAF Corporation, Hearst Communications, and ABC Television. Today, I specialize in helping entrepreneurs and authors maximize media opportunities.

Media Training Featured in Forbes

  • "I'm grateful to Joan for her practical tips in honing my skills and boosting my confidence to be ready for media interviews. She's delightful - down to earth and easy to work with!"

    Susan Bauer-Wu, President, Mind & Life Institute

  • “Joan is a pro’s pro! She has a model all on air media should try and emulate. Whether you’re the interviewer or the interviewee, her tools of the trade are a MUST follow!”

    Mary Papuyo, Media Strategist, AM970 The Answer

  • “Joan provided a tremendous value to me with her insight and training to shine.”

    Pamela Brinker, LCSW, author of Conscious Bravery: Caring for Someone with Addiction

  • “The training was jam-packed with information delivered in an easy-to-digest manner. Joan’s straightforward suggestions give me the confidence to present myself in a polished way.”

    Alison Iati, founder of Living the Sound Life

  • "Joan is a media guru. She has been a huge key to my success!"

    Allison Carmen, CFO of The Motherhood Center & author of The Gift of Maybe

  • "I couldn't put my pen down. Joan’s guidance gave me all the golden nuggets I need to make my next interviews really shine.”

    Emanuela Visone, author of Healing Through Nature’s Medicine

  • "I learned so much from It's Your Time to Shine training. Joan’s tips and her knowledge as a radio host is invaluable. I now have the tools to go on an interview and promote my book confidently!"

    Mary B. Battaglia, author of Transformation through Hypnosis

  • “Joan Herrmann brings insight, empathy, kindness, and other essential qualities to her programs.”

    Phil Goldberg, author of American Veda and Spiritual Practice for Crazy Times

Additional services

Media Assets Creation

Are you ready to pitch that perfect media outlet or respond when they find you? Your marketing assets are key to helping you land the best opportunities! From media kits, to one sheets, to press release creation, I will help you shine like a pro!

Book Publicity Program

You've put your heart and soul into writing a book and you know your message is powerful. You've made a substantial financial investment in getting the project done and you’ve created a beautiful publication with your name on the cover. So … how do you reach your potential readers? The Change Your Attitude … Change Your Life Book Club is a respected and trusted source for empowering information and resources. A book featured by CYACYL gets recognized. You will be in front of a very targeted audience - people who want to know what you have to say! CYACYL includes the work of some of the most inspirational and influential authors in the world. Shouldn't you be there, too?!